Pepe Jeans Boy’s Helen Dress


Price: £7.82
(as of Sep 21,2022 05:10:14 UTC – Details)


From the brand

Pepe jeans background
Pepe jeans background

Pepe jeans
Pepe jeans

Our Story

Pepe Jeans London was born in the iconic

Portobello Road in 1973. Today, the brand

remains devoted to its initial mantra and its

pledge to create the most exciting denim-led

fashion on the planet. Music, culture, fashion,

London and denim: that is what Pepe Jeans is

all about.

Explore our New Collection

pepe jeans
pepe jeans

Pepe jeans
Pepe jeans

The Story of the Name “Pepe Jeans”

There’s an interesting story behind the brand’s name and logo, too. Back in the day, Nitin Shah decided to shorten the original name and started calling the company PEPE. When Pepe’s photographer stopped by to drop off a box of prints, he left a scribbled note

“To: Pepe Jeans”, and the new name was born. This squiggly handwritten note also inspired the logo that’s still used to this day.

Pepe jeans
Pepe jeans

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